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Monday, June 17 • 10:00am - 1:00pm
Culturally Diverse and Digitally Connected: Catering Spa Services to Generation Z

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What does your “generation“ look like? Not every generation is alike, nor should they be treated by marketing campaigns in the same way. Generation Z (a.k.a. Tweens, Baby Bloomers, Generation 9/11, and Generation XD) was born after 1994. Generation Z are the new conservatives embracing traditional beliefs. They are self-controlled and more responsible and they are now in their early formative years. Learn marketing techniques that are appealing to this generation which values authenticity and realness with less of a faux Instagram influence. Acquire knowledge on how to deliver an experience instead of a spa service to a generation that is accustomed to high-tech multi-information sources, yet is looking for a real thing.

Advance Pricing: $140
After May 13: $180

avatar for La Vennecy Pat Brown-Dickson

La Vennecy Pat Brown-Dickson

Director of Operations & Education, New Age Spa Institute
La Vennecy Pat Brown-Dickson is the Director of Operations at New Age Spa Institute. With more than 20 years of experience in the beauty industry, Pat strives to achieve her highest level of excellence both as a nail technician, esthetician and teacher. Her goal is to help professionals... Read More →

Monday June 17, 2019 10:00am - 1:00pm PDT